Ivon Chounaird- Patagonia founder

This is a video that I liked very much is too share it with you climbers, mountaineers , skiers, free spirit persons!

Yvon Chouinard, legendary climber, businessman and environmentalist, is the founder and owner of one of the world's most inspiring companies, Patagonia, Inc. In this talk before a sold-out audience at the University of California Santa Barbara, Mr. Chouinard talks about his personal history and how he created Patagonia and the philosophy that he runs the company by. He discusses how he has tried to minimize Patagonia's impact on the environment and gives several examples, including the fact that his company's famous fleeces are now made out of recycles soda bottles. He also talks about his " One Percent for the Planet" plan in which participating businesses contribute at least 1% of their net annual sales to groups on a list of researched and approved environmental organizations